Visitors at a trade show can easily become overwhelmed at all of the booths at the event. For larger events, there could be hundreds of booths for them to look through, hundreds of companies to meet, and hundreds of companies they’ll want to remember for when they need their help in the future. Businesses are going to want to ensure they have a trade booth space that really stands out if they’re going to capture the attention of the visitors.

Banners and flags can be completely customized to include images and words the business wants. They can advertise the business name, the website, or highlight services the business offers. Businesses can even purchase multiple banners and flags so they can highlight all of the important information they want potential customers to know. Each of them can have a different image or color for the background or they can all be uniform, depending on what the business wants.

When the business uses banners and flags in their presentation space, these items are going to attract the attention of anyone who passes by. As long as they’re designed properly, they’ll make it clear what the business has to offer and encourage more people to stop in the booth. They’re great for adding a little something extra to the booth and for making sure people don’t glance over the booth because it looks the same as every other booth.

Business owners can also use banners and flags in unique ways as well. They might want to use a QR code displayed on a flag at the entrance to their booth so passersby can download a digital brochure, find a link to their website, or even download the company’s app. Even if the visitor doesn’t stop into the booth, they’ll have more information about the business they can refer to when they get home.

If you’re getting ready for a trade show, make sure your booth is going to be as eye-catching as possible so as many people as possible will stop in. Take the time to check out more Event display ideas to see what else you can do to encourage potential customers to meet you and become your customers.